Senior Manager of Audience Management
Company: VirtualVocations
Location: Vista
Posted on: May 20, 2025
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Job Description:
A company is looking for a Senior Manager of Audience Management
to lead marketing efforts targeting key personas within the ideal
customer profile.
Key Responsibilities
Develop and execute integrated marketing campaigns tailored to key
personas
Align messaging and tactics across various channels to drive
awareness and engagement
Oversee a monthly newsletter and identify content gaps to enhance
marketing effectiveness
Required Qualifications
5+ years of marketing experience in audience engagement or
integrated campaigns within a B2B SaaS environment
Strong understanding of top-of-funnel marketing and persona-based
messaging
Experience managing integrated campaigns across multiple
channels
Ability to analyze audience data and adjust strategies based on
trends
Strong project management skills to coordinate multiple initiatives
simultaneously
Keywords: VirtualVocations, South Whittier , Senior Manager of Audience Management, Executive , Vista, California
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